Throughout North America and the world there are thousands of people whose job is to manage parking. Whether for a city, or a company, or a university campus, these people have a hard job. I know. I used to be one of them. There is just no way to win. Everybody wants parking. No one wants to pay for it. Parking just makes people grumpy--even the happiest people are miserable when it comes to parking. There is never enough of it. It’s always too expensive. Why can’t I park exactly where I want any time? You can imagine the gripes because you’ve said these exact same thing with some cuss words mixed in.
The truth is that storage of cars takes lot of space and costs a ton of money to build and maintain. And there are the very real impacts further afield to worry about, climate change and congestion and air pollution etc... So the poor parking manager is left holding the bag trying to provide this thing what everyone wants but there isn’t enough to go around.
The mobility cookbook is designed to untangle this knot. We start by helping parking managers all over the world expand our concept of what that job is. Because parking is really just one piece of a larger need: mobility. It happens to be the biggest piece in many places, and certainly is the one with the biggest footprint--literally and figuratively.
By unifying all mobility offerings into one menu and managing them side by side we can begin to meet the larger goals of our cities, companies and campuses. The alternative, chasing demand for parking by building more and more of it, by finding ever more satellite lots with armadas of shuttles or buses to ferry in commuters, will cause us to run out of money, or land, and create an enormous amount of unhappy neighbors, while tweaking the climate at the same time.
My hope is that the recipes in this blog will help cities, companies and campuses elevate that poor aggrieved parking into a mobility manager--someone with the tools, and the charge to actually solve mobility problems.
In keeping with our cookbook theme, we will call this transformation of this job description from cook to chef.