Nunes-Ueno Consulting

Designing the Operating Systems of Institutional Mobility

Universities, corporations, and cities depend on complex mobility systems.

We design the policies, pricing, services, and governance that make them work.

Well-designed mobility systems do more than move people from one place to another.

They shape how institutions function day to day.

When the system works well, parking demand stabilizes, commuting options expand, and arriving at work, school, or a medical campus becomes predictable and reliable. When it does not, congestion, parking shortages, and fragmented programs become daily friction.

Our work focuses on designing mobility systems that function deliberately rather than by accident.

Our Services

Institutional Mobility Strategy

Designing the governing logic behind mobility systems.

Parking & Access Systems

Managing parking as a scarce resource through pricing, allocation, and policy.

Commute Programs

Designing enterprise commute programs that shift mode share and improve access.

Transit & Shuttle Networks

Designing fixed-route and on-demand systems that efficiently move large numbers of people.

Fleet Systems

Lifecycle management, right-sizing, and electrification strategies.

Mobility Marketplaces

Platforms that integrate routing, pricing, and multimodal trip options.

Transportation Demand Management

Policies and incentives that shape travel behavior.

Active Transportation Networks

Designing safe and usable pedestrian and bicycle systems.

Mobility Technology Integration

Selecting and integrating software systems that enable mobility operations.

Implementation Strategy

Turning mobility plans into operational programs.

TESTIMONIALS

“We needed an outside expert to bring experience from other institutions, other campuses. Paulo has a great playful nature, and [is] a creative problem solver that is already showing benefits for us as we tackle these entrenched, difficult problems. He's really helped bring us tools to start to look and forecast what it will mean once we have made those investments and how that can help OSU."

Meredith Williams, Director of Transportation Oregon State University

"To have consultants come in and ask us what is is we want to do, where it is we'd like to go, give us the opportunity to put together a transit advisory council, and get input from students and staff as well as administrators -- to have them look and see what it's like to design transit, how difficult it can be at times, is really awesome. Because it gives us the opportunity to rethink how we are doing things and make the choices that are best for the institution."

Kim Jackson, Director of Transportation and Parking Princeton University

Clients

NUC works with institutions that face complex mobility challenges at scale.

Universities

Princeton University
University of California Davis
Oregon State University
Oregon Health & Science University

Corporations

Amazon
Starbucks
Ericsson
Spectrum Development Solutions

Transit & Public Agencies

Albuquerque
Memphis
Williamsburg

Organizations

Allina Health
Innovate Memphis
Front and Centered
World Bank